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UBE LIP FLAVOR, an incredibly delicious flavor made from a purple yam grown in the Phillipines and did I say DELICIOUS flavor, Oh yes!!  Like a combination of Grape, Vanilla and Citrus.  Other people have found more but that's what I found. And then there is Apple Strudel, bakery warm and appley delicious, and the quintessential Holiday ButterMint.  Be the first one to try this Unique and tasty UBE flavor Oil. In cooking, it is purple but in lip flavor It is not purple by itself but we are looking at all types of lip safe colorants to make it purple.