Description: Water soluble Titanium Dioxide is a staple for every soaper, use as a base for purple and lavender soaps to keep your color true. Easy to use by simply mixing a bit in water and add to your base. All shades of purple and lavender react with your soapmaking oils which have a yellowish tint even if you cannot see it. The Titanium Dioxide helps neutralize it so your lavenders & purples stay true. Use approximately a scant teaspoon per pound depending on the depth of color you want to obtain.